Most businesses create a logo in one of three ways: by running a design contest, hiring a freelance designer or making their own with a logo builder. Each option has advantages and drawbacks, but we think design contests are the best option to get a custom company logo because they offer you multiple ideas and flexibility.

A good company logo does three things: it tells potential customers if the product is right for them; it communicates what you stand for; and it makes them remember your brand. The best way to design a logo that communicates this information is to work with a professional logo designer. They’ll be able to recommend the right type of logo and suggest colors, shapes and fonts that deliver the message you want your brand to send.